Live Music Travel
A technical SEO and Generative Engine Optimization program that improved organic visibility and gave the team real insight into the customer journey.
RefactorQ - We don't just write code, we craft the solution.
The Challenge
Live Music Travel wanted better organic visibility and more qualified visitors, but had limited insight into how customers actually found and used the site.
Search behavior was also shifting toward AI-powered answer engines, and the site had no strategy for visibility in that channel.
Our Approach
We combined traditional technical SEO with newer optimization techniques aimed at AI search and answer engines, backed by proper analytics so impact could actually be measured.
Ran a technical SEO audit, keyword research, and on-page content optimization
Implemented Generative Engine Optimization (GEO) to improve visibility in AI-powered search
Added Answer Engine Optimization (AEO) through FAQs and structured data markup
Set up GA4 with full conversion tracking and custom reporting dashboards
Architecture & Workflow
System Flow
Technical SEO Audit
Site Health Review
Content & Keyword Optimization
On-Page Improvements
GEO / AEO Implementation
AI-Search Visibility
Structured Data
Answer Engine Markup
GA4 Reporting
Conversion Tracking
Technical and content fixes combine with GEO/AEO structured data to improve visibility across both traditional and AI-powered search, measured end-to-end in GA4.
Impact
Improved Rankings
Stronger organic rankings and traffic growth.
AI Search Visibility
Better representation in AI-powered search results.
Clear Attribution
Full, data-driven view of the customer journey.
Digital Transformation & Engineering Assessment
Assess operational bottlenecks, decouple legacy monoliths, and execute a practical technology modernization roadmap.