Broadcast Hub
A professional equipment marketplace for cameras, drones, lighting, and audio gear, rebuilt to match the standard of its filmmaker and studio buyers.
RefactorQ - We don't just write code, we craft the solution.
The Challenge
Broadcast Hub sells complex, high-value professional equipment to filmmakers and studios, but its existing catalog made it hard for buyers to find and compare products.
Inventory and order workflows weren't well integrated with the storefront, creating friction between what was listed and what was actually available.
Our Approach
We rebuilt the platform around product discovery for a technical, specification-heavy catalog, while tying inventory and order management directly to what's shown on the storefront.
Built and optimized a scalable e-commerce platform for broadcast equipment
Streamlined product catalog and inventory workflows to stay in sync with the storefront
Improved product discovery and navigation for a large, technical catalog
Integrated order management, fulfillment, and sales analytics
Architecture & Workflow
System Flow
Product Catalog
Technical Specifications
Discovery & Navigation
Search & Filtering
Inventory Sync
Real-Time Stock
Order Management
Fulfillment Workflow
Sales Analytics
Performance Reporting
Improved discovery and navigation sit on top of a catalog kept in sync with live inventory, so buyers always see accurate availability for high-value equipment.
Impact
Smoother Buying Journey
Easier discovery across a large, technical catalog.
Centralized Operations
Inventory and order management unified in one system.
Built to Scale
Platform ready to support expanding product lines.
Digital Transformation & Engineering Assessment
Assess operational bottlenecks, decouple legacy monoliths, and execute a practical technology modernization roadmap.